In a conversation with Mrs Aberta Chuku Dono, a marketing professional in Ghana, she said” Marketing is a skill but Selling is an Art” she explains that people need to see the brighter colours of a new purchase to gain satisfaction. So the job is to paint them a picture of added value . The …
The aged Akan adage states that “advice changes no man, but trouble surely does”. The relation between the change and its catalyst lies not in the trouble but rather in the amount of DISSATISFACTION of the current state presented by the magnitude of the trouble. People change only when there is reason to warrant a …
Being smart in ordinary parlance is built on a connotation of intelligence, knowledge and appeal. However, the Discipline of Organisational development gives a much detailed and pragmatic application of the word SMART. In OD, smart refers to a yardstick in creating sustainable change efforts: goals, visions, missions, etc. Specific: This is a unique attribute of …
Team Building is an OD intervention which transcends organisations beyond the negativity of individualism into higher performance through team spirit
Change is an inevitable aspect of life. It is therefore necessary to undertake successful change efforts to foster growth and development. Successful change efforts are dependent on the effectiveness of the change model or formula utilized in managing the transition. THE SCE FORMULA SCE = D x V x Fs x B Where: SCE …
The misconception that everyone who conceives or starts a great Idea is an entrepreneur has misled potentially successful Corporations to crumble and fold up within the first five years of the business’ life. True entrepreneurs know as a fact that establishing a self-sustaining Idea goes beyond the conception and inception of a business. Leaders of …
